-DDB California launched a “Skinny Santa” holiday campaign for Brita (video above).
–“When Does Leaning Hard Into Celebrity Become Lazy and Dangerous?” asks Grey New York President and Worldwide CCO Tor Myhren.
–The Drum talks with Scott Ross, chief technology officer at DigitasLBi.
–Digiday examines Pornhub’s content-marketing strategy.
-Here’s “The Best Real-Time Marketing of 2014” according to AdAge.
–Facebook proved a better distribution tool than YouTube for Apple’s holiday ad.
-Here are “The best agency holiday cards of 2014” according to Digiday.