Tuesday Morning Stir

By Erik Oster 

-Kit Altin, planning director at Leo Burnett London, explores three mistakes people make when writing a brief (video above).

-Kathy Ruiz, senior art director at JWT New York, on why the creative process needs a makeover.

-ABC is close to selling out Oscar telecast at $1.9 million for a 30-second spot.

-Foursquare turns to subway ads in bid to attract mainstream users.

-Lee Clow, chairman of TBWA\Media Arts Lab and director of Media Arts at TBWA\Worldwide, talks about the importance of purpose-based advertising.

-Brands and agencies discuss the largest impediments to the growth of programmatic advertising,

-Seven TV spots from the last time the Royals were in the World Series.