-Tribal DDB has beaten out the likes of McCann, R/GA and W+K to take this year’s Webby Agency of the Year honors thanks to its work for McDonald’s Canada and KLM among other projects. Check out the full 2013 Webby winners list here.
-Method/A Different Engine alum John Gilles has joined Code and Theory’s San Francisco office as director of new media.
-Michigan-based Duffey Petrosky has launched a new agency unit dubbed Embark Digital, which will be led by president Mark Russell, who previously served in a dual role as president of Wunderman Toronto and managing director of Blast Radius’ central region. link
-London-based shop Holler, which picked up Mercedes-Benz’ social strategy account last summer, has launched an interactive hub for the automaker to promote its “Van Experience.” link
-Despite Wrigley’s insistence that it’s marketing its new Alert Energy Caffeine Gum only to adults, health advocates say kids are the target of a new social media campaign for the product. link