Now that we know who ESPN’s newest creative agency will be, how is their in-house team getting along?
Well, today CreativeWorks began airing the first spot in a new campaign promoting Monday Night Football, and it’s working on a classic theme: the frustrated office worker who really just wants to watch football.
Or maybe he wants to take out his aggression and disappointment with a middling-at-best life on a bunch of people including the boss who really just needs to see those TPS reports.*
This is the first in a series of spots that will include “dramatic depictions of a doctor, a student/barista and a construction worker as they gain yardage toward Monday night.”
And Sean McDonough and Jon Gruden will be there. We personally look forward to seeing that barista take a man down.
*Office Space is both a great movie and an extremely overrated movie. Discuss.
CREDITS
Agency: ESPN Creative Works
Creative Director: Jay Marrotte
ACDs: Paul Meehan, Genta Nakahara