Tuesday Morning Quarterback Lets the Boss Have It in ESPN’s New Monday Night Football Campaign

By Patrick Coffee 

Now that we know who ESPN’s newest creative agency will be, how is their in-house team getting along?

Well, today CreativeWorks began airing the first spot in a new campaign promoting Monday Night Football, and it’s working on a classic theme: the frustrated office worker who really just wants to watch football.

Or maybe he wants to take out his aggression and disappointment with a middling-at-best life on a bunch of people including the boss who really just needs to see those TPS reports.*

This is the first in a series of spots that will include “dramatic depictions of a doctor, a student/barista and a construction worker as they gain yardage toward Monday night.”


And Sean McDonough and Jon Gruden will be there. We personally look forward to seeing that barista take a man down.

*Office Space is both a great movie and an extremely overrated movie. Discuss.


Agency: ESPN Creative Works
Creative Director: Jay Marrotte
ACDs: Paul Meehan, Genta Nakahara

Content Production Studio: Big Block
Director: Shaun Collings
Managing Director: Kenny Solomon
EP / Live Action: Geno Imbriale
Line Producer: TJ Freeman
DP: Minka Farthing-Kohl
Production Designer: Arne Knudsen