Trim That Bush, Again, Ladies

By Matt Van Hoven 

Here’s an ad for the Wilkinson Sword Quattro for Women, the UK’s version of the Schick Quattro (for women). It’s the same damn product, marketed under a different company name. You know what, it’s about time we stopped being all “ooo ahhh, sensual, fluffiness, vagiinaaaaaaahh” about the whole pubic hair reassignment process. You either tear it out with wax, slice it off with a razor, trim it like a ninny with scissors or let it grow to ridiculous 70s era lengths. Look, no one likes coughing up one of those curly things so keep that in mind you non-groomers.


Anyway we heard there’s some dramz behind this work. See, JWT New York came up with the genius idea to parody the whole “mowing the lawn” theme and be open about it. So they brought it to Schick, but then one of Schick’s French local groups heard the idea and scurried over to their local advertisers who put some other less good version of the above piece together and rushed it to YouTube before JWT NY could say “tulips on the mound.”

We haven’t seen that ad but we know it exists. More on that when JWT gets into work. Needless to say, this piece is much better than the last one.

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