Tribal Worldwide Strikes Up the ‘People’s Choir’ for Volkswagen UK

By Erik Oster 

Tribal Worldwide, London created this online Christmas effort for Volkswagen UK, featuring a “People’s Choir” singing carols in public locations.

It’s a pretty straightforward approach, the “People’s Choir” is transported via Volkswagen Sharan to various locations where they spread some holiday cheer to random passsersby. The 90-second spot will run across Twitter, Facebook and YouTube starting today as “part of the brand’s social initiative to thank Volkswagen enthusiasts for their support during the year.”

“Volkswagen is a brand that’s all about people and making life better for them,” said James Hogwood, creative director, Tribal Worldwide. “So when we’re trying to put seasonal smiles on the faces of our Volkswagen fans, it felt natural to bring those values to the fore.”


Agency contact Gordo Whittaker
Agency contact job title Account Manager
Client name Silke Anderson
Client job title Communications Manager
Copywriter Lee Kozlowski
Art director James Hogwood
Planner Andrew Blakeley
Media agency*** MediaCom
Director Sariel Heseltine
Exposure (media channels) Online only