Travelocity has named Austin-based Proof Advertising its creative AOR following a review that began in March of this year.
According to Proof, the agency beat out four other agencies in the final round of the review, including Campbell Ewald, which won the account in 2015.
Proof will handle all creative and strategic duties for the brand, including a campaign that’s set to launch in early 2020.
“With ever-increasing competition in the travel category, Travelocity was in need of an advertising partner that would help drive differentiation with breakthrough creative,” said Laura Molnar, senior manager of brand marketing for Travelocity, in a statement. “We are confident that Proof will bring a fresh, new perspective as we continue to execute on our promise to champion travelers with the help of the widely adored Roaming Gnome.”
Bryan Christian, CEO of Proof, added: “We were built for an opportunity like this. Travelocity started the entire online travel agency category but has found itself battling a category of me too brands. The brand has great things in the works from a product offering perspective, and we’re eager to put our strategic and creative talents to work on helping them fully capitalize on their new direction and once again stand out far above the pack.”
Proof’s other clients include Subway, the American Heart Association, Mouser and Travel Texas.