It looks like our sources from a month back were right as Translation is indeed on the Bud Light agency roster. According to AdAge, Steve Stoute’s NY-based firm will be sharing the A-B InBev brand’s creative duties with none other than McGarryBowen, which caps off a pretty impressive year that includes the Burger King and United Continental account wins as well as Adweek‘s U.S. Agency of the Year nods. Don’t worry, we know how you feel already about McGB, which is probably uncorking quite a few champagne bottles at this point.
As we previously reported, CP+B and Droga5 were each also vying for Bud Light at one point or another and as for Translation, the agency will be working with the brew brand’s new Platinum line and on Super Bowl/NFL work.