In the role, he will be tasked with leading the agency’s design team and brining his design approach to current and future clients while reporting to chief creative officer John Norman.
“Branding is all about design – John approaches a design problem from a storytelling, cultural and technology POV,” Norman said in a statement. “His design thinking translates the visceral experience into a consumer experience. John will be a tremendous asset for bringing Translation’s ethos to this discipline.”
“Translation sits at the juxtaposition of culture and storytelling,” Fulbrook added. “The idea of marrying culture, storytelling and then design seemed like an incredibly powerful place to be playing.”
Fulbrook joins Translation from The Martin Agency, where he has spent the past seven years. Most recently he led the agency’s design discipline as senior vice president, group creative director, working with clients such as Microsoft, Walmart, Nespresso, CNN, Sunglass Hut and Midas. Prior to joining The Martin Agency he spent two years as senior vice president, creative director for Collins.