Tracy Locke tapped recently-named Buffalo Bills head coach Rex Ryan to star in its latest effort for Pizza Hut, promoting the brand’s triple-cheese covered stuffed crust.
Ryan spends the majority of the 30-second ad participating in one of his favorite activities: throwing challenge flags. The coach throws the flags in response to “incomplete” crust going wasted and generally seems angry at people’s flavorless crust choices. The ad manages to work in some crotch humor (The flag! His groin! It works on so many levels!) and a brief cameo from Tony Romo in the spot’s brief duration.
The ad follows a recent rebrand and campaign launch from Deutsch LA, which Pizza Hut named its new lead creative agency this past July. It also comes on the heels of Host Sydney introducing a very Aussie menu offering.
While Tracy Locke executed this campaign, Deutsch participated on the social and brand strategy fronts.