Toys ‘R’ Us Creative Director Leaves BBDO Atlanta

By Patrick Coffee 

Creative director Rhea Hanges has left the Atlanta office of BBDO after approximately one year.

Her departure follows that of chief creative officer Wil Boudreau, who left the BBDO organization after 25 years earlier this month to accept a new role as CCO of WPP’s The&Partnership in his hometown of New York.

After Boudreau left, BBDO named Robin Fitzgerald, formerly of CP+B L.A., as its new chief creative. (Every outlet including ours then ran with the fact that she will be the first female CCO within the agency’s North American network when she starts the new job on September 12.)

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Boudreau and Hanges were the top two creatives on the Toys “R” Us account, which BBDO won in a review almost exactly one year ago. We’ve received no indication of changes regarding that account, but at the very least the office is witnessing some major shifts within its creative department, which will look very different in the fall.

Hanges went to BBDO last summer after leading creative on the Keurig account at Havas New York, where she worked for three years. She previously worked as an art director at mcgarrybowen and the Hamburg offices of JWT, and she’s taught at the Miami Ad School for several years as well.

A BBDO spokesperson confirmed that Hanges has left but declined to provide more information today. Updates if we get them.

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