Toshiba, T-Pain Do It ‘Hexacore’

By Bob Marshall 

It’s been a while since we’ve heard from out old friend, auto-tune aficionado and guy “on a boat,” T-Pain. Despite the reality that Mr. Pain is no longer part of the musical mainstream and more or less exists solely as a meme, Toshiba and agency goodness Mfg. thought it would be best if the tired hip-hop joke became the brand’s new spokesperson.

So, we have T-Pain, yelling nonsensical technological babble at confused and worried-looking Toshiba employees. A hip-hop star mixing it up with stuffy business people? The juxtaposition alone will sell a million computers. And, look at that, T-Pain’s messy eating causes food to go all over the conference room! Zoinks! Maybe bringing them into a brainstorming session wasn’t the best idea.

Luckily, our ever-resourceful Toshiba employees learn from their encounter with T-Pain and produce a laptop with a wipe-away keyboard for the messy masses. Something tells us that this isn’t the last we’ll see of T-Pain and his techno-savvy lessons. Just when you thought you’d be rid of him forever, he goes ahead and tries to sell you a computer.

Credits after the jump:Brand: Toshiba Computers

Agency: goodness Mfg.
Director: Peter Farrelly (Caviar)
Editor: Lawrence Young
Post/Finishing: Trailer Park
Music: Beacon Street Studios