Toronto Shop Bemoans ‘Stupidification of Society’ in Short Films for TED Event

By Kiran Aditham 

We here at the Spy couldn’t help but be reminded of Mike Judge’s highly underrated 2006 film, Idiocracy, when checking out these shorts from Toronto-based agency, Capital C. The shop paints a bleak portrait of a social media-addled future hinged on 6-second sound bites versus long-form content and one which lacks any thought-provoking communique. Yes folks, behold the “Stupidification of Society,” which Capital C created pro-bono for the  TEDxColumbiaSIPA conference that took place in New York on May 8. According to the agency’s chief creative officer, Gary Watson, the films “The Vine Effect” (above) and “The Glass Era” (below) “…very much play into cultural and digital trends. Shortened attention spans. Technology overload. Things that get in the way of spending time with inspirational content that ultimately makes a difference in our lives.”

Short films lamenting the loss of longer-form content? Oh, the irony, but perhaps that’s the point of all this to begin with. Full credits after the jump.

Creative Agency: Capital C
Chief Creative Officer: Gary Watson
Creative Director: Raul Garcia
Copywriters: Alex Bird, Andrew Payne, Geoff Morgan
Art Directors: Jess Toye, Raul Garcia
Agency Producer: Margaret Callaghan
Account Director: Hanh Vo
Client: Annie Horricks

Production Company: Someplace Nice
Director: Sean McBride
Exec Producer: Estelle Weir
Line Producer: Robbie McNamara

Editorial Company: Married To Giants
Executive Producer: Denise Shearer
Editor: Monica Remba
Online: Trevor Corrigan

VFX/Matte Painting: TOPIX
VFX Executive Producer: Sylvain Taillon
VFX Senior Producer: Christina Lord
VFX & Matte Painting Supervisor: Andrew Nguyen
Modeler & CG Artist: Ronak Shah

Music/Audio: Grayson Matthews
Talent Direction: Jono Holmes
Casting: Shasta Lutz, Jigsaw Casting
Colourist: Conor Fisher, Alter Ego