Today on the Menu: Publishing Needs Marketing Help, Big Time

By Matt Van Hoven 

Today’s guest on the Morning Media Menu was Peter Ginna, publisher and editorial director at Bloomsbury Press. The discussion centered on the needs of publishers these days, who are running on diminished time, staff and funds.

The problem is that the industry is short of marketing strategy, and people to implement it. Ginna recommends newcomers pay special attention to developing social media and marketing skills, no matter what their specialty.

More: Episodes of the Menu