Today on the Menu: Babble Founder Sees Growth in Adv. Resources

Today’s guest was Babble co-founder Rufus Griscom, who with the help of his wife Alisa Volkman has grown the alternative parenting site into a 3.5 million unique visitor per month behemoth that attracts advertisers from Proctor & Gamble to Bugaboo Strollers.

Griscom’s Web presence started with Nerve.com in the late 90s &#151 the site’s revenue became the start-up funding for Babble. But the idea for Babble, as Griscom put it, may have had something to do with the couple’s recently born child. Today you’ll find stories of parenting taboo, how-to, and much more.

With growth comes advertising. What once was home to niche brands like Bugaboo &#151 a pre-recession perk &#151 is now the landing pad for more of your everyday products like diapers, batteries and the like. Griscom thinks this is in part due to the recession. Click play to hear how he and his wife turned an idea into a career they’ve both found success with.

More: Episodes of the Menu