Dallas-based agency TM Advertising hired Tyler Beck as chief strategy officer. He will be tasked with leading the agency’s planning department and heading up strategic initiatives across the client roster while partnering with agency leadership on new business efforts and driving continued growth.
Beck arrives at TM Advertising from Publicis Dallas, where he has served as senior vice president and director of consumer insights for the past three years. While with Publicis, he helped pitch and win new business including Capital One, 24 Hour Fitness and Delta Dental.
Prior to joining Publicis, he was executive director of strategy for Cheil Worldwide, working with clients including Samsung, Hankook Tire and MiMedia. Before Cheil, he spent three years with BBDO New York as SVP and group behavioral planning director, playing an instrumental role in winning the P&G’s Future Friendly line of environmentally sustainable products while also working with Starbucks, New Balance, Guinness, Monster.com and The Economist. He also spent nearly a year and a half as brand strategy director with Lowe Worldwide New York, where he was lead planner for Unilever’s Degree brand in North America, and six years as a planning director with TBWA\Chiat\Day Los Angeles.
“We couldn’t be more thrilled to have Tyler join us,” said TM Advertising CEO Becca Weigman in a statement. “His insights based approach to planning, proven leadership and diverse experience make him the perfect fit with TM.”
“This is a great time to be joining TM as chief strategy officer,” added Beck. “I’m excited to partner with Becca and Lisa at such a pivotal time to help push the agency to the next level. I’m confident that my strategic leadership will help in this endeavor.”