Tierney (Over)Dramatizes Banking for TD Bank

Tierney launched a series of three 30-second spots dramatizing everyday banking concerns for TD Bank, part of its ongoing “Bank Human” campaign.

In the cheekily-titled “Floodnado” for example, a woman is preparing to head to the bank to deposit a check when an epic storm starts up. Not wanting to face the elements, she realizes she can deposit the check with her phone as the “mobile deposit techno-thingy” comes to the rescue. Another man makes a break for the bank from his floral shop close to closing hours (in “Closed in Sixty Seconds”), but is saved by TD Bank staying open an extra ten minutes. A third spot, entitled “Cash Me if You Can,” features a woman going to extraordinary (and comical) lengths to stop her spending-happy partner from making an expensive purchase, explaining that she can check up on her using TD Bank’s mobile banking. The new approach tackles the common problem with banking advertising, that banking is by definition pretty boring, with its comically exaggerated dramatic scenarios. Some of the spots are more effective at communicating the benefits of TD Bank than others (don’t most banks let you deposit using your phone?) but all of them are a good deal more watchable (and memorable) than is typical for the category. It’s a big step up from last year’s “Human Truths” efforts, trading in the bland generic surroundings of those spots for over-the-top action.