-Connatix, a video technology company for publishers and advertisers, is having some fun with the Encanto “We Don’t Talk About Bruno” craze. “We Don’t Talk About Cookies” is the company’s adtech parody of the Disney hit.
The video is a three-and-a-half-minute romp through the world of third-party cookies and plays up contextual video solutions. It was scripted and produced in-house by Connatix, with the help of a freelance director and three actors/singers. The agency hopes to open up a conversation in the industry about contextual intelligence as a solution to the cookie in a fun and lighthearted way.
-Burger King has put its U.S. creative and media accounts in review, currently held by David and Horizon Media, respectively.
-To kick off Black History Month, OOH company Lamar Advertising will honor some of the best and the brightest Black Americans who have contributed to the tapestry of the country’s culture.
-Marketing strategist Lola Bakare writes about what Black employees wish you would and wouldn’t do for Black History Month.
-With help from its creative agency of record, Goodby Silverstein & Partners, BMW is back in the Super Bowl with Arnold Schwarzenegger and Salma Hayek Pinault as Zeus and Hera.
-Other Super Bowl spots released include a winner by Lay’s, a Meta spot in the metaverse, and promotions from Vita Coco.
-The Ad Council has updated its “Love Has No Labels” campaign by asking Amazon Alexa’s “What is Love?”
-For the latest episode of Adnatomy, Adweek spoke with the team behind Gold Bond’s ballsy ad about damp nether regions.