Thursday Stir

By Kyle O'Brien 

-Those from the Pacific Northwest know that regional chain Taco Time is a go-to for a quick meal or snack. With the latest campaign from creative agency World Famous, the restaurant cements its reputation with spots that are uniquely of the region.

Three spots capture the occasions one might find people enjoying Taco Time Northwest’s treats. One sees a glassblower from Tacoma longing for the last chicken taco, while another finds a couple of friends headed to Pullman, Washington on a road trip and sharing some tater fries. A third sees friends relaxing at a cabin in the woods and taking a taco break from puzzle time.

-Speaking of Northwest food, Oregon cheesemaker Tillamook points out that Super Bowl Sunday is also National Cheddar Day and celebrates with a music video made with creative agency 72andSunny Los Angeles.

-When brands participate in fleeting trends to which they have no connection on social media, experts believe they do more harm than good for their image.

Michael Nyman decided to build his own agency holding group with a unique business model, one that operates under a single P&L.

-Marketers say that in its latest evolution, user generated content has become an alternative, rather than a synonym, for influencer marketing.

-For its latest campaign, luxe cruise line Seabourn has identified a critical sliver of that audience—women over 50.

-Wolff Olins has promoted Emma Barratt to global executive creative director, with a remit to “push the boundaries of brand-led experiences.”

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