Thursday Stir

By Erik Oster Comment


-Gut Argentina and Stella Artois remind viewers that there’s always an “after” following a crisis (video above).

Stella Artois has been around some 600 years, so it’s seen some shit, from World Wars to depressions, and witnessed the ensuing rebounds in the aftermath of such catastrophes. The message of reassurance is paired with a look at all the meeting places we’re missing during the crisis.

The message comes with a call to action: Stella Artois encourages viewers to buy vouchers to small businesses which the company promises to match.

“With more than 600 years of history, Stella Artois witnessed the greatest crises that humanity suffered and how they overcame them. With this campaign we want to transmit an optimistic message, accompanied by a concrete action plan in order for this optimism to become a reality so that we can all celebrate once this is over,” Gut Argentina group creative directors Ramiro Gamallo and Matías Lafalla said in a statement. “To be able to help those who are living with a lot of uncertainty, in this case bars and restaurants, but also to the people who purchase the vouchers since they will double the value of their purchase.”

-Dentsu Aegis Network’s Merkle named Craig Dempster as its new global CEO as David Williams transitions into role as global head of CRM for Dentsu Aegis Network.

-CCO Ari Halper left FCB to start a new creative company called Sauce Idea Lab.

-IPG CEO Michael Roth predicts a rough Q2 for IPG, despite growth in Q1.

-Introducing Adweek Radio, a new podcast featuring deep dives into stories from around advertising. The inaugural episode takes a look at the coronavirus pandemic’s impact on the alcohol industry.

-Head of brand and content marketing Megan Imbres is leaving Quibi shortly following its launch.

-CVS is preparing to launch a new ad network.

-Muse by Clio catches up with The VIA Agency CCO Bobby Hershfield.

Comments

Advertisement
Advertisement