-The citrus brand Peelz has chosen an unlikely spokesperson to promote its Mandarin oranges. The “Thiz iz Peelz” campaign features John Birk, a character who has the redundantly redundant job of being a product demonstrator, hoping to show people how to peel an orange, when 99.99999% of people already know how. Birk is accompanied by a quick-witted choir, which sings of his desperate pursuit to teach just one person to peel a Peelz.
The campaign covers broadcast, online, social and outdoor and was created by Venables Bell + Partners.
-Miller High Life has created the Gingerbread Dive Bar, located on the wrong side of the tracks, with sticky floors, dim lighting and beer-infused walls.
-Havas Tel Aviv partnered with popular women’s magazine Laisha to create a cover featuring an abuse hotline in large, stark white lettering on black background.
-In our Columnist Network, Intersection CMO Esther Raphael reflects on a recent team event and shares her takeaways for a new standard of hybrid work.
–Christine Arena, the founder of Generous Films and a former executive vice president at Edelman, writes about why she left a big agency because of its stance on climate change.
-A new campaign for brand Chilly’s, “Reusable Way of Living,” paints sustainability as an accessible lifestyle for everyone, rather than a passing trend.
-Condom brand Skyn has released a new collection for World Aids Day called “The Inexcusable Excuses Condom Collection,” which incorporates common excuses used by men to avoid using protection on the packaging.
-Pantone and Hasan & Partners has created a color palette to promote Finland, based on a connected picture gallery of photos taken by its citizens.