Thursday Stir

By Kyle O'Brien 

-The NHL’s Arizona Coyotes have reimagined what hockey fans and a hockey team can look like with a new design and communication, created in partnership with MullenLowe Los Angeles.

Shot on location across Arizona, “We Hockey” features real Arizonans from across the spectrum, bringing new and unexpected faces to represent the fandom of the team and the brand. It was directed by Tino of Loveboat and the anthem film features Olympic silver medalist Lyndsey Fry.


-Adweek reviewed how Canadian agency Rethink not only grew over the last year but also cleaned up at the awards shows.

-Niantic, the AR-company behind Pokémon GO and Pikmin Bloom, has released its first brand campaign, by Gravity Road—showcasing to audiences why the metaverse still needs reality to work.

-A Swedish scientist proposes lab-based cannibalism might be a way to fight climate change in a campaign created by McCann Stockholm.

-Seven executives were inducted into the American Advertising Federation (AAF’s) Hall of Achievement at the organization’s first in-person event since the beginning of the pandemic.

-Shoe brand Kizik beats up a guy to prove that its kicks are “hands free.”

-A new pharma ad is prompting conversations surrounding its use of a slightly misshapen root vegetable—the bent carrot.

-The brand has taking over the naming rights of the soon-to-be former Staples Center in Los Angeles.