Thursday Stir

By Erik Oster Comment


-Faced with the challenge of producing new content while social distancing, Newburyport, Mass., agency Mechanica revisited an ad shot three years ago for cybersecurity brand Forcepoint and provided a new voiceover reflective of the current moment (video above). The campaign is running across multiple digital channels, with a focus on WSJ.com properties.

-Adweek is introducing a new diversity and inclusion podcast called D&I TBD.

-Advertisers are largely utilizing the Quibi platform’s “turnstyle” format for ads.

-The coronavirus pandemic may present a “stress test” for the shift to in-house marketing.

-Freelance creative director Tito Melega helped launch a free, 3D-printable face mask.

JPMorgan hasn’t reduced its ad budget, instead refocusing its message.

-Madwell co-founder and CEO David Eisenman shares lessons learned from his daughter while working from home.

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