-Montgomery County, Pennsylvania is targeting members of younger generations that remain unvaccinated with a two-pronged campaign by Philadelphia agency Brownstein. The “Don’t Procrastinate, Vaccinate” portion is a series of social media, online and outdoor ads poking fun at popular excuses used to avoid getting vaccinated. The “Don’t Miss Your Shot at Love” features a Cupid ready to give people a “hot vaxxed summer” with a needle rather than an arrow.
–David Droga will succeed Brian Whipple as the chief executive officer of Accenture Interactive while also holding the role of creative chairman.
-Adweek explores how Beats by Dre stuck with sprinter Sha’Carri Richardson even after she was cut from the Olympics.
–Land O’Lakes has chosen new creative and media partners, naming Battery and Havas Media the agencies of record for its dairy retail brands.
-Gatorade released a global campaign to act as a poignant coda to Lionel Messi’s time with his former soccer club and outline his motivations to move on.
–Laura Fegley has been named chief creative officer at BBDO Minneapolis.
-The International Paralympic Committee has joined forces with multiple global organizations for a large-scale, decade-long campaign that aims to raise visibility and transform the lives of disabled people.
-Lululemon hopes to demonstrate its commitment to reducing climate impact in a new partnership with sustainable materials manufacturer Genomatica.
-The Drum named its 10 best ads of the week, with spots from Barclays, Cadbury and Nike.