-To make Canadians more aware of how they spend, financial services brand Interac and agency Zulu Alpha Kilo have created a tool that can convert shopping trends into music.
Interac analyzed a year and a half of Canadian shopping trends based on debit transactions over the course of the pandemic in four categories—food, home, entertainment, travel and shopping—which were mapped against different musical instruments, revealing the changing spending habits of Canadians over time. There is also a tool to help individuals help figure out their own spending song.
-For much of the last decade, Magnum and its agency LOLA have pushed the boundaries of advertising, venturing into everything from fashion to music to film and Adweek looks at the partnership.
-A platform for NFTs, featuring content from singer Akon and creators and producers from entertainment franchises such as Marvel, Batman and Ghostbusters, will curate the first digital billboard for NFTs in Times Square.
-For its latest campaign with agency Cossette, McDonald’s Canada is paying loving tribute to the habitual fry thieves in our lives with “Steal My Fries,” a ballad that welcomes a little boundary-crossing.
-Saks owner Hudson’s Bay is planning to convert space within the luxury retailer’s current and former locations into offices.
-The ANA has set a new target date for debuting its cross-platform measurement pilot program: late spring 2022.
-Delivery service DoorDash returns with another community lens, this time exploring the historic Chicano/Latin-American neighborhood of Boyle Heights in Los Angeles.
-Frozen snack brands Farm Rich announced its first chief cheese officer winner, Phil Roberts of Kingsport, Tennessee. The honorary role allows Roberts to receive a $5,000 stipend, plus a three-day trip to St. Simons Island, Ga., home to Farm Rich headquarters, where he will meet and brainstorm with the brand team.
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