Thursday Stir

By Kyle O'Brien 

-MassMutual has unveiled a new campaign, the first work from newly appointed creative AOR Grey, and it finds people having to navigate “Uncomfortable Truths” about financial planning, saving and preparing for the unexpected.

A series of three spots, directed by Hank Perlman of Hungry Man Productions, finds the humor in these situations. One sees people hoping one of their three kids will provide them with financial assistance, but all seem to have some flaws. Another finds a man being told the many ways he could get injured, including scurvy.

A third features parents cheering their little leaguer on at a baseball game, saying that he has other options in life should he strike out, which he does.

-In a conversation during Adweek NexTech, CEO Mark Read discussed how WPP is faring through the pandemic and how he sees the future of the company, based on a shift in how it deals with data.

-McCann Worldgroup has hired Bertille Calinaud as diversity and inclusion lead across Europe and the U.K. 

Virtual Cannes Lions 2021 generated a revenue of $47.7 million, just under half of the amount generated in 2019 when it was last held in person.

-In a new column, Adweek Columnist Network contributor Stephanie Nerlich emphasizes purpose, fulfillment and personal boundaries to combat the common struggles of working from home.

-British agency membership body the IPA’s new president, Julian Douglas, is vocal in the continuing battle to stamp out sexual assault and harassment faced by women in the industry.

-The launch of Starla, a new alcohol-free wine, goes for a loose yet elevated vibe for its first digital and social campaign, inspired by the luxury fashion world.

Dave Bautista stars as The Streamer, a spokesperson for the $13.99-per-month Disney Bundle who spends his days and nights on an idyllic lazy river.

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