-Agency Bear in the Hall is helping to educate people about NFTs in a humorous way that might actually get people to understand what they really are. Working for Tezos, an energy-efficient blockchain, the agency highlighted how people can empower creators, brands, fans and collectors, while shining a spotlight on the Tezos Blockchain.
The campaign defines NFTs and showcases how an NFT can be nearly anything—a Newly Found Taco, a Nice Foliage Trim, a Non-Friendly Turtle. Tezos then transformed those ads into real NFTs that consumers can collect on an NFT marketplace.
-Adweek’s Women Trailblazers Summit happened yesterday, and actor and entrepreneur Tracee Ellis Ross shared her insights and talked about her textured haircare line Pattern Beauty.
-The 4A’s is joining forces with Reset Digital to launch a programmatic platform designed to improve the representation of people of all identities in video brand messaging.
-The Las Vegas Convention and Visitors Authority is dividing its business with incumbent R&R Partners remaining advertising and marketing AOR and Grey being added as social brand agency.
-The U.K. is poised to see a boom in ad spending as the country prepares to ease its remaining Covid-19 restrictions next week.
-In response to the horrible social media treatment of three Black team England soccer players, the country’s advertising leaders came together in an open letter to call on the likes of Facebook, Twitter and Snapchat to enforce stronger rules when it comes to how they police such messages.
-British restaurant chain PizzaExpress has named Engine Creative as its experience and innovation partner to promote its summer initiatives.
–Harry Potter’s New York flagship retail store opens soon and offers virtual reality experiences that could signal the future of retail.
-In its latest Black Tea video series, Muse by Clio talked with Bianca Reed about her mission to connect DEI, marketing and sales.