Thursday Stir

By Kyle O'Brien 

-Agency Barkley decided to dive into Amazon Prime Day by selling a book by its chief engagement officer Jim Elms for a scant one million dollars. The price of The Media Advantage was jacked up from its original price of $17.95 as a blatant PR stunt to highlight the contents of the book and address what brands can do in a world with no paid advertising.

The product video on the Amazon Prime site features the dog-eared book perched on a marble pedestal behind a velvet rope, while an offscreen voice explains why it’s the most valuable paperback on the market.

-Day 3 at Cannes found a couple of pop stars being a part of winning Grand Prix Lions campaigns. Epic Games and Travis Scott made a splash in April of 2020 with “Astronomical” and the game developer won the Digital Craft Grand Prix. Lil Nas X blew up pop culture with “Old Town Road” and the full film won the Entertainment Lions for Music Grand Prix.

-Other day 3 Cannes Lions wins included those in Entertainment and Music, Industry Craft and Film Craft.

-TBWA\London chief executive Sara Tate is leaving the agency to begin her own consultancy and offer leadership coaching

-Maximum Effort Marketing, Ryan Reynolds’ creative ad powerhouse, has been acquired by performance TV platform MNTN. Under the deal, Maximum Effort Marketing will retain its identity, operating as a creative agency within MNTN, with Reynolds assuming the role of chief creative officer for MNTN.

-Dentsu International has named Damien Lemaitre its global commerce director, charged with scaling commercial solutions for clients across its media agency network.

-Portland, Oregon was the center of protests and turbulence last year, and now the city is trying to get its mojo back with a new campaign for Travel Portland by minority-owned creative collective Industry.

-Wimbledon is set to run through Danish on-demand broadcaster TV 2 Play from 15 courts at the same time, and a campaign highlighting why this is a new opportunity for streakers to bare all has been released.

-Horizon Media has launched a science and economics practice called Human Intelligence as part of its Why Group, according to Digiday.