-As seen on TV, people apparently like popping pimples and watching pimples get popped. Ew. But in line with that desire comes Deutsch’s new work for brand Differen, which is promoting a product called Acne Aftermath, which helps remove dark spots.
The spot shows people getting ready to squeeze their festering zits to the tune of Tchaikovsky’s 1812 Overture. But, just as the canons are blowing in the music, the action cuts away to other things exploding, like volcanos and rockets, saving the viewer from certain visual splatter. The campaign highlights Differin’s Dark Spot Correcting Serum and Resurfacing Scar Gel.
–Grey has hired Tim Jones as CCO, pharma, to lead its global pharmaceutical advertising practice. He joins from McCann Health.
–UScellular has added Droga5 to its agency roster, and the Accenture agency has just released its new creative platform and campaign for the wireless carrier.
-TBWA\RAAD in Dubai has appointed Jim Robbins as its new executive creative director. Robbins was previously creative director at VMLY&R, and also held positions with Sid Lee, Clemenger BBDO and BBH. Robbins has worked on major brands such as Coca-Cola, Google, Mini Cooper, PlayStation and Snickers, and he has been awarded 24 Cannes Lions, three Webbys and one Emmy nomination.
-Muse by Clio’s Tagline podcast looks back at the origin story of Goodby Silverstein’s groundbreaking “Got Milk” campaign.
-Find out how a gaffe by the Richards Group gave rise to three Texas agencies.
-Taco Bell has opened its its first digital-only location, with 10 kiosks for quick grab and go meals in New York’s Times Square.
-Digiday reports that longtime hardware store Ace Hardware is courting younger generations by adding a DIY influencer element to its marketing.
-Day two of Adweek’s virtual Media Week is underway, and registration to access today’s main stage talks is free.