Thursday Stir

By Kyle O'Brien 

-A new campaign from DNA uses some fishy humor to show how Tableau, a Salesforce company, can help companies collaborate with data to spur growth.

A video ad shows that even a small fishing company can benefit from Tableau’s data, including the captain, the fishermen, the CEO and even the cook. Another series of short ads uses a humorous captain’s log to highlight how the fishing company utilizes the data.

-Publicis Groupe’s Epsilon and The Trade Desk enact cookie-less pact.

-Target has committed to spend more than $2 billion with Black-owned businesses by the end of 2025.

-Impossible, which just released its first national campaign with Wieden+Kennedy Portland, has named GroupM’s MediaCom as its media agency partner.

-J.Crew Group is shaking up its C-suite to bolster long-term growth, and is elevating Derek Yarbrough, the CMO of sister brand Madewell, to CMO of the J.Crew brand as well.

-IPG Mediabrands announced two global leadership appointments, hiring Charles Schwab’s Marlene Pelage-Bates as global chief financial officer, and elevating her predecessor, IPG veteran Guy Beach, to global president.

-Here’s what Adweek knows so far about Cannes Lions being an online event this year.

-Digiday explores why progress has been slow for advertiser interest in women’s sports.

-Muse by Clio’s Tagline podcast features former Burger King CMO Fernando Machado, who recently jumped to Activision, about his best hits with the burger giant.

-72andSunny’s co-founder and creative co-chair, John Boiler, is taking the role of chair at MDC’s Constellation.

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