-McCann New York took its “First Steps” (video above) for Hornitos Tequilla, with the agency’s debut creative acting as an extension of the brand’s “A Shot Worth Taking Campaign.” The work will run across various broadcast and cable networks, as well as streaming platforms and social channels.
-M&M’s is unveiling its Super Bowl spot on a Zoom call, proving that Zoom has truly become unavoidable.
-Publicis supervisory board chair (and former CEO) Maurice Levy praised social media companies for taking a more active role in removing harmful content but questioned the decision to ban Trump after years of relative inaction.
-IPG CEO Philippe Krakowsky discusses disruption, the balance of data, creativity and respect for consumers.
-Oberland released a 2021 Purpose Forecast.
-Digiday examines media industry trends in its Digiday Media Briefing.
-Johannes Leonardo crafted love letters to the agency’s favorite New York City small businesses.