-Sid Lee Paris promotes the Honda Jazz and Honda Jazz Crosstar as “The Hybrid You Can Feel” in a new campaign for Honda Motor Europe (video above).
A spot starring professional diver Robin Georges focuses on the sensations drivers feel while driving the hybrid vehicle, via comparisons to Georges’ dive.
“The launch of the all-new Honda Jazz was the next important step toward the goal of electrifying all mainstream models by 2022. The focus of the campaign was to home in on the great technological advantages the Jazz now has to offer, including e:HEV Hybrid and Connected Services technology, whilst retaining its unique qualities that it has set a high benchmark for, such as its safety and spaciousness,” Honda Motor Europe marketing communications manger Fabrice Estève said in a statement. “With Sid Lee and Hakuhodo we have been able to demonstrate the emotional connection our customers can experience when driving the all-new Jazz with this exciting and eye-catching campaign.”
–OKCupid is trying to make “VILF” happen ahead of the election, in a new campaign by Mischief @ No Fixed Address.
–NBCUniversal is testing a new measurement program to inform media planning and fuel ad sales.
-VaynerMedia London and Unicef reimagine refugees as powerful video game characters.
–Manuel Oliver, father of Parkland shooting victim Joaquin Oliver, discusses placing a cardboard cutout of his son at baseball stadiums across the country as part of his gun control advocacy organization Change the Ref’s “#CutOutTheBullshit” campaign in collaboration with MullenLowe.
-WPP consolidated its health teams into global healthcare agency VMLY&Rx, which will be led by WPP Health CEO Claire Gillis.
–Los York hired Marc Smith as creative director.