Thursday Stir

By Kyle O'Brien 

Saxx, the premium underwear brand known for its patented Ballpark Pouch, has brought back its “Gentlewoman” character for a series of spots. The campaign, developed by creative AOR Quality Meats, is an evolution of the brand’s ongoing “How A Gentleman Treats His Balls” platform. Four new ads encourage men to reconsider their choice in underwear, each comparing Saxx’s luxurious ball-comforting technology to “your own private ballroom,” and “a luxurious private jet with its own fancy cockpit.”

-Gold House, an influential cultural organization dedicated to empowering AAPI creatives, businesses and communities, hosted its highly anticipated third annual Gold Gala, themed A Gold New World.

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-Autodesk is telling its Star Wars story in its latest campaign, which will run through the debut of Disney+’s new show The Acolyte.

-The latest Garage podcast finds the hosts joined by Harvey Ma, vice president of Albertsons Media Collective, and David Parisi, general manager of restaurants and retail at consumer engagement platform Fetch.

-ADWEEK’s Media All-Stars highlights the 2024 Media Rising Star, Kelechi Nwankwoala, the research lead at NeuroLab, the GroupM agency Mindshare’s consumer neuroscience lab.

-In the latest Lessons Learned, Mindshare CEO Nancy Hall discusses how she shattered a sexist stereotype on her way to the top.

-BLK, a top dating and lifestyle app for the Black community, has unveiled The BLK MBA (Master of Black Affection) Program. Created to empower and support recent graduates from Historically Black Colleges and Universities (HBCUs) facing post-graduation employment challenges, this innovative initiative seeks to redefine both professional and dating dynamics, while providing financial support to young job-seekers. At its core, the BLK MBA Program creates an opportunity for recent HBCU graduates to navigate the journey from academia to the workforce.

BLK presents its MBA (Masters of Black Affection) program.

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