Thursday Stir

By Kyle O'Brien 

Hellmann’s wants people to turn yesterday’s leftovers into today’s sandwich.

-For years, Hellmann’s Mayonnaise has dedicated its platform to fighting food waste through its “Make Taste, Not Waste” campaign. Thanksgiving is one of the biggest food waste days of the year. In fact, Hellmann’s new food waste survey shows that 2 in 3 American families throw away leftovers after holiday gatherings1 contributing to the nearly 305 million pounds of food thrown away each year during Thanksgiving alone.  That’s why the brand is launching Between 2 Slices, an OOH and print ad campaign empowering people to fight food waste with sandwiches. Yes, sandwiches. With just two slices of bread and Hellmann’s mayonnaise, leftover food can be transformed into delicious, creative next-day meals. Hellmann’s worked with creative agency, Illusion CGI Studio to create the advertisements.

-After completing a study over the summer about compensation for new business pros, NBZ Partner has a second wave that dives into how agencies incentivize that group to produce not just more but better sales leads for agencies.


-Adweek’s NexTech event has wrapped, and in one panel, Elav Horwitz, evp and global head of applied innovation at McCann Worldgroup and Billy Bohan Chinique, director of global brand and experience strategy at Virgin Voyages, tackled misconceptions about AI and creativity.

-The latest Off the Clock profiles MarketMaker’s CEO Celeny Da Silva achieving her lifelong dream of becoming a pilot.

-McDonald’s wants people to know it’s there for them, whether they want to escape the lackluster office Christmas party or leave the nativity show a little early.

-In a spot for Mars Petcare’s Temptations by adam&eveDDB, ’70s nostalgia meets cat antics for a cute ad promoting its pet treats.

-Sleep wellness company Hatch wants to encourage the joy of missing out by putting your personal health and wellness above pesky holiday obligations. The brand’s cheeky, dreamy new brand campaign, titled “Choose Sleep” was made in partnership with creative agency and features playful, soothing advice, like a voice telling you to stop “scrolling through your ex’s holiday party pics. At least after 10 p.m.” or to “make that holiday happy hour, like, an actual hour.” This is one of the first major campaigns under Hatch’s recently-appointed CMO, Eric Pallotta.