Thursday Stir

By Kyle O'Brien 

-Wonderful Pistachios has launched a new campaign, “Remember, They’re Wonderful,” to remind consumers that the pistachios they know and love are the ones with the word Wonderful right on the bag. The spots physically show viewers how to spot Wonderful Pistachios by pointing to the word on the bag. The campaign was developed by The Wonderful Company’s in-house creative team at Wonderful Agency.

-Dentsu Creative has parted ways with Paulo Fogaca as U.S. CEO, replacing him with Abbey Klaassen, who was previously New York president of Dentsu Creative.


-This year, with a different agency and marketing strategy, the John Lewis Christmas ad is hoping to cement its role in both old and new holiday traditions with a venus flytrap.

-With 2024 in sight, analysts have polished their crystal balls to predict what lies ahead for the ad industry.

-Creating a story around your product is an easier marketing challenge for purpose-driven brands like outdoor apparel and gear brand Cotopaxi, according to its chief brand officer.

-With AI photo tours, revamped ratings and global rankings, Airbnb is setting guest expectations and encouraging host involvement.

-A new campaign for Toronto’s Sunnybrook Health Sciences Centre from agency Public Inc. aims to raise awareness of what makes the hospital a “special” place to be in your toughest moments. The spot uses an upbeat tone to highlight the hospital’s groundbreaking research, developing new models of care and as a center for training and education, and aims to remind Toronto of this special place that’s right in its own backyard.