-Walmart’s new holiday ad campaign shows that Walmart doesn’t just have everything, it has your perfect holiday thing. The new campaign will include a series of English and Spanish language spots that capture those little moments that make the season so special, like the first time you plug in your holiday string lights or the thrill of leaving a snack out for Santa. The campaign was created by a collection of Publicis Groupe agencies including Fallon, Publicis NY, the community, Contender and Digitas.
-Speaking of Walmart, the retailer has brought back the Mean Girls for a campaign that promotes the retailer’s deals dropping each Wednesday through Cyber Monday.
-Stagwell has acquired agency Movers+Shakers in a move that adds social media prowess to the Stagwell network.
-Holiday ads are descending upon us like an early snowfall, and in Marks & Spencer’s new spot, Queer Eye’s Tan France rips up a holiday to-do list.
-Forrester principal analyst Jay Pattisall believes that in 2024, agencies will put new learnings into practice.
-Troubled by a lack of diversity, Kara Elyse Henderson founded her own shop, Mindful Media.
-The community’s latest work—Perfect Bar’s first ever OOH campaign and the first with the agency—calls attention to the brand’s fan-favorite refrigerated protein bar brand. The creative aims to own all the ways that Perfect Bar is perfect. The tone of voice is self-aware, confident, a bit silly and relatable.
A sampling of Perfect Bar’s OOH ads.