Thursday Stir

By Kyle O'Brien 

-Astrid & Miyu, a U.K.-based jewelry brand with stores in the U.S. and U.K., along with a cult following, is teasing the launch of its anticipated 2023 advent calendars through a whimsical, magical digital campaign sure to have everyone dreaming of Christmas in October.

Three massive Astrid & Miyu-branded snowglobes appeared in New York’s Bryant Park on October 6, in Edinburgh’s Calton Hill on October 7 and on London’s Carnaby Street Oct. 8. The installations were viewable through AI on viewers’ phones. Each snowglobe featured one of Astrid & Miyu’s advent calendars opening up slowly to reveal fanciful objects inside, like golden five-point balloons, gift boxes, and golden ornaments, representing the treasures one finds in the advent calendars which sold out last year in just 24 hours.

Advertisement

Astrid & Miyu turned to Jimmy, the digital street art studio launched by SuperHeroes to bring these snow globes to life. The team collaborated with digital street artist @djbehar to deliver the experience. The 2023 advent calendars are on sale now.

-The latest film from InGoodTaste for Columbia Sportswear for this winter is full of snow-filled dancing. The joyful, playful musical number is part of the latest campaign for Columbia’s Omni-Heat Infinity collection of winter jackets. Produced with Farm League’s Tim Wheeler, the campaign, “Go Out Anyway,” displays the excitement that comes from being comfortable, even in the most bone-chilling of temperatures, with a nod to Gene Kelly.

Advertisement