Thursday Stir

By Kyle O'Brien 

-NJM Insurance and its agency partner Brownstein have released the latest round of work for the brand’s “Through the Years” campaign. With new spots that feature a throwback in time to the ’60s, ’80s and present, the campaign stretches across multiple channels with phrases like “ya dig?” “tubular” and “IRL” being thrown out by those pitching mascots in full clothing and hair of the eras.

-The U.S. Agency of the Year finalist list has been released.

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-The endearing mascots for Fruit of the Loom—a rotating ensemble of actors who first appeared in TV commercials in the 1970s—have returned in a new campaign from GSD&M.

-Ore-Ida’s first campaign in more than five years, from Johannes Leonardo, launches ahead of a 2024 packaging refresh.

-The chief brand officer at P&G, Marc Pritchard, talked with Adweek about why strategy needs creativity.

-Adweek talked with Always Sunny in Philadelphia’s Glenn Howerton about the release of a new whiskey, Four Walls, the latest celebrity spirit but with an everyman vibe.

-The Interactive Advertising Bureau (IAB) has unveiled details of its Annual Leadership Meeting, to be held on January 28-30 at the JW Marriott in Marco Island, Florida. The theme for this year’s thought leadership event is “It Starts Here.” It challenges industry leaders from agencies, publishers, platforms and brands to strategize and adapt to changing trends such as generative AI, commerce, privacy, a streaming-first future, responsible media, attention and creativity and more.

-London International Awards, in its 38th year, will award its first ever Created for Creatives LIA Legend Award. The award is given to a leader of the industry past or current who through their talent, vision and generosity have not just demonstrated outstanding creativity at all levels, they have also demonstrated their willingness to share, mentor and develop others with a focus on the advancement of the industry and creative thinking in all sectors, according to LIA. Mark Tutssel, former executive chairman/global chief creative officer at Leo Burnett Worldwide and creative chairman, Publicis Communications will be the first recipient.

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