Thursday Stir

By Kyle O'Brien 

-In the U.S., “Driving While Black” is dangerous. In fact, Black drivers are 20% more likely to be stopped and searched by police, and three times more likely to be killed by officers during encounters. To bring awareness to these issues, Courageous Conversation Global Foundation (CCGF) is unveiling its first ever vehicle at the Detroit Auto Show, called the DWB, short for “Driving While Black.” Created in partnership with Omnicom Collective agencies, Goodby, Silverstein & Partners and Critical Mass, the vehicle comes equipped with features designed to save Black lives, like transparent doors, so there’s no suspicion of what the driver is in possession of.

-The Kraft Heinz Company has named Dentsu Media agency Carat its media agency of record in the U.S. market as the business leaves Publicis Media’s Starcom.

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-Adweek’s magazine cover subject, Carmelo Anthony, was at Brandweek, talking with Adweek’s Christine Lane to discuss his entrepreneurial efforts and empowering underrepresented communities.

-Also at Brandweek, Coca-Cola’s marketing chief for North America, Shakir Moin, told Adweek that its marketers have been keeping up with emerging innovations by improving internal communications globally.

Olivia Rodrigo’s latest music video was shot entirely on the new iPhone 15 Pro, with TBWA\Media Arts Lab quickly dropping behind-the-scenes footage.

Pierre Naggar, director of sales, U.K. at Mint, writes about how companies can make in-housing work.

-In the “Something You Can Trust” campaign, HP showcases its Smart Tank printers, which come with up to two years of ink, along with a cast of people who are a bit too trusting. The humorous work takes viewers from gas stations hocking questionable sushi to navigation systems that get you in deep water to phishing scams that are too good to be true. Each scenario leads to a moment where HP Smart Tank Printers come through, even when everything else doesn’t. The creative campaign came from Giant Spoon.

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