Thursday Stir

By Kyle O'Brien 

-The Ad Council, in partnership with the Alzheimer’s Association and creative agency Lopez Negrete Communications, has launched new PSA, “Some Things Come with Age,” in an effort to increase early detection of Alzheimer’s and other dementias within the Hispanic community by raising awareness of the early signs and symptoms. The new campaign, which celebrates the positive aspects of aging while educating about changes that could be signs of Alzheimer’s, will be available in English and Spanish nationwide.

-Two independent agencies—media shop Crossmedia and Joan Creative—are reimagining how to reintegrate media and creative disciplines with a unique service offering, dubbed JoanxMedia.

Advertisement

-Adweek is debunking retail media’s myths as it enters its next phase of existence.

-Aerie’s latest marketing play, the Hidden Gem Marketplace, is an organized effort to draw attention to other brands.

– Pink Starburst gelatin snacks, Frank’s RedHot sunflower seeds and Wendy’s chili in a can are just some of the many licensed items Conagra Brands introduced during the first half of 2023.

-Travel brand Skyscanner’s global executive creative director Andre Le Masurier thinks it can differentiate itself from the giants through its marketing.

-Advertising agency and brand production studio Humanaut has created a campaign to support the launch of client Garden of Life’s Vitamin Code gummy products. The action is set in a chef’s kitchen to give viewers the impression that they are preparing a meal using the best ingredients at a top restaurant. The delicacy—and deception—is revealed when a dome is removed from the serving tray, and we see smoke wafting off a pair of well-placed vitamins.

Advertisement