Thursday Stir

By Kyle O'Brien 

-Consumer Cellular recently named creative shop Alto as lead creative agency, and the new campaign, “Freedom Calls,” looks to appeal to a 55 and older demographic in a celebratory way. The work stars Ted Danson and is laser-focused on a more authentic, more direct appeal to an age group. In one spot, “Ryan & Brenda,” a couple makes a pact to no longer be prisoners to a Wisconsin winter. Flying south, where the pickleball courts are eternally bright, they choose a new phone plan that has the same coverage at up to half the cost. Danson deadpans, “They may call us snowbirds,” with Brenda finishing, “but we’re Phoenixes.”

-Meta’s new Twitter clone app—Threads—launched Wednesday night, a day earlier than had been expected, and Adweek tells you everything you need to know about the app.

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-The Integrity, Notification and Fairness in Online Retail Marketplaces went into effect on June 27, aiming to reduce organized shoplifting by choking off access to the platforms where criminals can fence what they steal.

-As many companies have fumbled their allyship attempts, Edelman has succeeded with its LGBTQ+ taskforce.

-Queer Eye’s Tan France talked with Adweek about his new campaign for Alaska Airlines, as well as his personal brand and how he approaches brand partnerships.

-Adweek talked with Matchroom Sport’s Eddie Hearn about opening the door for brands to reach niche audiences.

-Pringles’ new campaign illustrates the “Can Hands” phenomenon in quintessentially European scenarios, from an Apéro to a German house party.

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