-Champion Petfoods is appealing to obsessive pet owners everywhere with a new campaign for its Acana brand. Two spots, by TDA Boulder celebrate the over-the-top and oftentimes obsessive love Acana brand pet parents have for their dogs and cats. In one, a woman on a first date realizes the guy might be a little bit obsessed with his cat. In another, a woman is interviewing a potential pet sitter and asks some pretty intense questions while asking for some uniquely hard-to-wrangle references.
-At Adweek’s Convergent TV Summit, Andy Cohen talked about Vanderpump Rules secrets and the Real Housewives franchise.
-France-based social media management company Agorapulse talked with Adweek about how marketers should measure social media ROI.
-Heinz has teamed up with vodka brand Absolut to launch its own version of a vodka pasta sauce.
-Stay up to date with the latest Marketer Moves, the ongoing monitor of the new roles being taken by marketers around Europe.
-PETA is urging people to give up wearing animals with a dark message about fashion.
-Marketing leaders from Arby’s, Dunkin’ and Sonic talked with Adweek about their playbooks for earning consumer trust.
-Creative agency Mojo Supermarket has released The Ramadan Report, an original research study that unpacks how young Muslim Americans celebrate Ramadan, while providing brands and marketers with insights to meaningfully participate.