Thursday Stir

By Erik Oster 


-56 Black Men campaign founder Cephas Williams launched a new “Let’s Not Forget” campaign across the U.K. in partnership with OOH media owner Clear Channel (video above). The effort memorializes the countless Black men and women who have unjustly been killed and implores audiences not to forget them. Clear Channel is running the campaign on digital billboards across the country.

“This has been a watershed moment surrounding racism and the Black community. By creating the ‘Let’s Not Forget’ campaign, I am trying to harness some of this rise in the level of consciousness and awareness and use 56 Black Men as a vehicle to further inform people and usher in the much-needed change,” Williams said in a statement which ran in LBB. “‘Let’s Not Forget’ is just the start.”

McDonald’s pays homage to police brutality victims by name in a timely new ad.

-Firewood svp, group account director Sam Haskin explains “How to Address Unintentional and Unconscious Bias at Work.”

Connected TV usage remains high as states begin to reopen and lift pandemic restrictions.

-The coronavrius pandemic has put ad tech’s business model to the test.

-As widespread protests to police brutality continue, advertisers face fresh practical media planning and optimization challenges.

Martin Sorrell says Covid-19 has created a “burning platform” for digital acceleration.

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