Thursday Stir

By Kyle O'Brien 

-Against the backdrop of a growing mental health crisis Toronto’s Centre for Addiction and Mental Health (CAMH) is launching the world’s largest fundraising campaign to support hospital-based mental health research. Created by agency Camp Jefferson, “No one left behind” is the centerpiece of the $500 million fundraising campaign. It urges people to stand together and help build a future where no one is left behind.

-Philips Domestic Appliances has named Omnicom Media Group as its global media agency in more than 100 countries.

-The chief executive of KR Wavemaker, Jean-Philippe Bertaux, has stepped down and will be succeeded by CEO Julien Boyer and president Roch Osenda.

-Nike’s latest campaign by We Are Pi aims to help young people overcome barriers to sports by showing that they don’t have to fit into stereotypes to participate.

-What’s the secret behind Rao’s saucy success? Adweek takes a deep dive into the marinara that both chefs and home cooks call the best jarred sauce.

-PepsiCo brand Starry is the new official drink of the NBA, WNBA and NBA G League this All-Star Weekend, and it added Keke Palmer to its talent roster.

-Adweek uncovered how Mtn Dew Pitch Black teamed up with the WWE’s Royal Rumble.