-Lexus is plugging in with “Lexus Electrified,” a campaign that shows how people are the inspiration behind the versatility of the Lexus electrified line of vehicles. The broadcast spot, “Like Attracts Like,” from Team One finds a series of individuals on stages using electricity in different ways to fuel their interests. Cables trailing down from each stage glow as a metaphor for human electricity while showcasing four electrified Lexus vehicles.
-Adweek asked the founders of seven agencies about the most important strategic decisions they made in 2022 and how those decisions impacted their businesses.
-CES is back in person and Adweek is taking a look at some of the trends that could shape this year’s show.
-BMW, which will not be in this year’s Super Bowl, has put up its media and creative accounts into review, according to several sources.
-In other account news, Truly Hard Seltzer has tapped Ogilvy as its creative AOR, taking over from Goodby, Silverstein & Partners.
-Twitter plans to lift its longstanding ban on political ads “in the coming weeks” and let marketers serve cause-based advertising.
-The ad world lost a shining light when Lori Gaffney, CEO of Portland, Oregon independent shop Borders Perrin Norrander (BPN) died on January 2. A post by the agency on its website stated: “January 2nd, 2023 will leave a gaping hole in the soul of BPN, one that we will spend every following day trying to fill by following her example of leading with kindness, generosity, courage, determination and, most of all, humor. But for now, our hearts are broken.”