Thursday Stir

By Kyle O'Brien 

-Time and American Family Insurance have unveiled the inaugural “Dreamer of the Year” Award, presented in tandem with Time’s Person of the Year franchise. The award was created to recognize an individual who works tirelessly to protect, restore and champion dreams, while inspiring others to pursue their own. Donnel Baird, founder and CEO of BlocPower, a Brooklyn-based climate-­technology company that retrofits buildings in low-income neighborhoods with solar panels, electric heat pumps, and other green tech to lower energy bills, is the inaugural winner. A film by American Family Insurance’s multicultural agency, Elite Media, in partnership with Time Studios, salutes Baird and future dreamers.

-The modern CMO is the point person for all that comes through each agency, and Adweek talked with six chief marketers about their roles.

-Stagwell media agency Assembly has hired Bria Bryant as its new CMO.

-Uber Eats and its agency of record Special US have come up with several fantastical backstories about why food might be late at times.

-Tech accessories manufacturer Logitech is releasing a “12 Days of Deals” organic campaign on the BeReal app.

-The latest merchandise play for lifestyle brand Playboy Group is another American classic: jeans, for its Playboy Denim line.

-Miller High Life’s holiday swag—a leg lamp reminiscent of A Christmas Story’s famously fish-netted prop—will drop soon.

-Attendees of this year’s Army-Navy Game will be treated to a unique stadium experience taking them back 100 years to when USAA, the game’s presenting sponsor, was founded. The exhibit will be located inside Fan Fest on the North Side of Lincoln Financial Field in Philadelphia. When each visitor enters and registers at the activation, they will receive a physical, vintage ticket with a QR code to unlock 10 experiences throughout the activation tent.

USAA has a special 100th Year Anniversary exhibit at the upcoming Army-Navy game.

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