Thursday Stir

By Kyle O'Brien 

-Heritage boot and clothing company Wolverine is honoring those who work hard at its Michigan distribution center, when orders multiply. The campaign, done with creative production house Live Tribe, showcase those in the warehouse, on the delivery route and everywhere in-between to make holiday wishes come true. Visit the Wolverine blog to read the stories of those making the holidays brighter for Wolverine wearers.

-Adweek continues to release its Agency of the Year shortlists, and today it’s the Small Agency category, featuring U.S.-based agencies with under 100 employees.


-In an effort to reinforce the importance of fighting gender biases, Kimberly-Clark brands Kotex and Brazil’s Intimus launched a short film following the story of the first Brazilian woman soccer referee, Lea Campos.

-Nearly two out of three viewers (64%) believe people are more likely to buy a product when it is endorsed by a celebrity.

-Creative agency Mother is expanding to mainland Europe for the first time by opening in Berlin, with Alexander Nowak serving as CCO.

-Research from the World Federation of Advertisers revealed 56% of agencies are being assessed regularly by clients, compared to 54% in 2020.

-On Giving Tuesday, Cincinnati-based agency Empower launched the Giving Back is Not a Trend website to bring new life to old trends— Planking, Harlem Shake, The Dress, Ice Bucket Challenge and The Egg—for a good cause. Empower invites clients and trendsetters alike to enjoy reliving some trends from the past decade with its retro tote bag collection. All proceeds will be donated to an associated charity. Throughout the season, Empower will launch 72-hour flash sales celebrating trends of the moment uncovered by its trend-identification tool CultureTap.

Empower has released a line of tote bags for the holidays that recall past trends.