Thursday Stir

By Kyle O'Brien 

-Even if you’re not a fan of motorcycle racing, the latest footage from Indian Motorcycles may leave you mesmerized. Complementing the Indian Motorcycle 2023 model year launch, a new video from the brand and agency The Brand Amp features gravity-defying video of racers Jeremy McWilliams and Tyler O’Hara on the Circuit of the Americas track from drone pilot Johnny FPV and custom-build GoPro mounts for one-of-a-kind vantage points. The video was directed and produced by The Brand Amp’s content team.

-At Social Media Week Europe, Adidas’ head of global marketing explained why the business took two weeks to cut ties with rapper Kanye West (Ye) following his anti-Black and antisemitic outbursts.


-Swedish electric car brand Polestar is establishing an in-house creative agency.

-In Daniel Craig’s latest work—a short film for Belvedere Vodka directed by Taika Waititi—the actor shows off his dancing skills.

-Snap Inc. is kicking off a major partnership with ecommerce giant Amazon with shopping lenses featuring thousands of eyewear products.

-The U.K.’s most anticipated ad of the year—retailer John Lewis’ Christmas campaign—is here, and this time it highlights a serious societal issue.

-In a campaign from tech and logistics brand Flock Freight, Blues Clues star Steve Burns helps business-minded adults to solve a different mystery: just how much is a “fuckload?”

-A year ago, French’s mustard became a rallying cry after a bottle of the condiment was thrown on the field after a University of Tennessee football loss. Indie agency Fitzco pitched the idea of an NIL deal to French’s parent company McCormick. Now, Heisman Trophy candidate, Volunteers’ QB Hendon Hooker signed a deal, and with it got a custom shoe, a hand-painted Air Force 1 shoe with custom vinyl French’s logos.

French’s made a mustard shoe for an NIL deal with Hendon Hooker.