Thursday Stir

By Kyle O'Brien 

-Litehouse dressings might not have the recognition of other bigger names in ranch that may or may not be hidden, but a new campaign from Karsh Hagen marks the brand as one that doesn’t mind being weird while trying to make itself stand out. “Litehouse in the House” has fun with its creamy ranch concoction. In one spot, a groundskeeper for a football field proudly draws his yardage lines with Litehouse ranch, bringing some flavor to the field. The ads were created by filmmakers who specialize in visual effects, using a mix of techniques like freeze frame, stop motion, and other 3D camera effects to showcase how Litehouse dressings and dips deliciously collide with football season.

-Speaking to Adweek, Mark Read shared his views on the evolution of WPP in recent years as well as recent industry developments.


-In 2023, Forrester predicts, industry leaders will finally understand that hybrid work is here for good, and opt to leave their old ways behind.

-Burger King is tapping into its Call of Duty connection with the “Burger Six, Going Dark” campaign from David New York.

-Jim Henson’s Fraggles are about to rock the Macy’s Thanksgiving Day Parade, thanks to Apple TV+.

-What’s the most effective way to know if your agency is the right partner? Chris Wallrapp, president of Hill Holliday, has some answers.

-Don’t mess up and die before you eat Dave’s Hot Chicken, a new campaign states.

-The ANA announced its Rising Marketing Stars at the Masters of Marketing conference, and the honorees included Kelly Castellon, associate director, inclusive insights and analytics at GroupM, and Jordan Alperin, a junior communications strategist at Droga5, who was named the Future Rising Marketing Star.