-Seattle is on the list of cities with the worst traffic in the nation. With people headed back into the office, Sound Transit, Seattle’s light rail service, wanted to look for a new way to talk to consumers with their new ridership campaign, “Link is the Link.” Copacino Fujikado, a Seattle-based agency, captured all the fun of the city’s transit stops in full intricate detail with animation partner Laundry, who helped bring both the Seattle locations and our cast of characters to life.
-H&R Block is bringing in WPP’s Ogilvy to insert the brand into culture. This continues Ogilvy’s win streak that has included Coca-Cola, Audi and SC Johnson.
-British chain Costa Coffee has appointed WPP agency Wunderman Thompson as its global agency of record for brand strategy.
-The Parent Company, perhaps best known for its in-house megastar Jay-Z, has partnered with FaZe Rain on a new cannabis brand called RCVRY.
-Elysian Brewery has debuted a Chucky-inspired, pumpkin “Killer Wit Beer” just in time for Halloween.
-Kraft Heinz’s Capri Sun is targeting parents with a “Your Kids Will Never Know” campaign from Goodby Silverstein & Partners.
-A heartwarming ad created by TBWA\Paris follows a young woman moving into her first apartment and the emotions involved.
-Havas Group has acquired consultancy Expert Edge to boost its credentials in the ecommerce space.